About Counter Culture Co

At Counter Culture Co, we’re on a mission to redefine fashion sustainability. We believe that true beauty lies in the stories behind each garment. We believe that clothing tells a story, and what better canvas to work with than vintage pieces steeped in history and character?

By printing almost exclusively on vintage clothing, we’re not just creating fashion; we’re embracing sustainability and reducing our environmental footprint while offering you one-of-a-kind apparel that reflects your style and values.

Celebrate individuality, sustainability, and the timeless allure of vintage fashion.

Every design we create is a labor of love, meticulously crafted to enhance the unique features of each vintage garment.

From dope graphics to hand printed patches, our pieces are designed to inspire and ignite creativity.

Our journey began with a passion for the unique and the extraordinary. We scour the East Coast to obtain vintage pieces, each with its own personality and story, waiting to be transformed into something truly exceptional. From blank tees to prison denim chore coats, every item in our collection tells a tale of its own

What sets us apart is our commitment to creativity and craftsmanship. Each design is thoughtfully curated and meticulously printed, ensuring that every piece is as unique as the individual wearing it. Whether you’re drawn to vintage textiles or bold designs, our prints are designed to make a statement and ignite your imagination.

We’re united by a love for the past and a vision for the future.

Together, we’re rewriting the rules of fashion, one garment at a time.

Thank you for joining us on this journey.